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New SEPT Working Paper on Innovating through Neuroeconomics

Our SEPT colleague Mrs. Joselyne Nájera together with Prof. Dr. Utz Dornberger published in May a new SEPT Technical paper on Innovating through Neuroeconomics.

The present didactic example portrays the implementation of a neuroeconomics' tool - Eye Tracking technology, as a teaching methodology for business students to solve a real-life challenge that was faced by the marketing department of a company in Latin America.

Furthermore, it shows how university teaching can be attuned to learning innovation through experiential learning and living cases, through the implementation of a technologically-advanced multidisciplinary approach.





International Online Marketing Challenge 2020

After almost three months of intensive work we would like to present the results of Online Marketing Challenge on July 14, 2020 from 4:00 p.m. The students of Leipzig University will present their results in short 5 minutes...[more]


SMILE starts cooking

In July we started our first class of the “founders kitchen”. Food-Startups will create with us and our partner, Egenberger Lebensmittel GmbH in a three month class new eatable products. We will support them with a kitchen to...[more]



Congratulations to Mr. Ke Tuong Nguyen & Mr. Chi Toan Nguyen for successful defence of their PhD thesis

Today, Mr. Ke Tuong Nguyen & Mr. Chi Toan Nguyen, PhD candidates at our International SEPT Program successfully defended their doctoral dissertation in Leipzig. Prof. Dr. U. Dornberger (Leipzig) and Prof. Dr. H. Löbler...[more]


Huge participation in our ACCESS Kick-off event

We are grateful for the huge participation in our ACCESS Kick-off event. The Public Day was followed by more than 140 people simultaneously all over the world, in total we had more than 700 jumped in at one point of the...[more]


Congratulations to Sharyspace, the winner of our digital Pitch Event of Leipzig Founders' Night 2020

We are pleased to announce the winner of our Pitch Event within the digital Leipzig Founders' Night ideas competition. In entertaining 45 minutes, the team of Sharyspace was able to beat out its competitors via the video-stream...[more]