Yi Zhang

PhD Topic

Effectuation in the internationalization process of Chinese entrepreneurs

  • Mr. Yi Zhang is interested in the effectuation logic and the application of effectuation in different contexts. The current research focus of Mr. Yi Zhang is the internationalization decision processes of Chinese entrepreneurs.



  • 1985 Born in Chongqing, China
  • 2004 - 2008 Bachelor of Management, Beijing Wuzi University, Beijing, China
  • 2011 - 2013 Master of Business Administration (Small Enterprise Promotion & Training), University of Leipzig, Germany
  • Since 2013 PhD Student at the International SEPT Program, University of Leipzig, Germany


Professional Experience

  • 2008 - 2010 Account Manager, ClarkMorgan Corporate Training, Beijing/Shanghai, China
  • 2011 Corporate Account Manager, Puyu Consulting, Shanghai, China
  • Since 2013 Member of project team, International SEPT Program, University of Leipzig, Germany


Scholarship & Awards

  • 3rd Prize of Excellence, 11th “FLTRP” National English Debating Competition, 2007
  • 2nd Prize of Excellence Scholarship Awards, Beijing Wuzi University, 2007
  • 3rd Prize of Excellence, 12th “FLTRP” National English Debating Competition, 2008
  • ClarkMorgan Corporate Training 2nd runner up R.E.D.S. Awards, 2009


Key Qualifications

  • Design and deliver impressive presentation
  • Business writing skills
  • Creative thinking
  • Development and realisation of marketing concepts


Conference Papers

Zhang, Y., and Dornberger, U. (2016): A Model to Measure the Influence of Effectuation & Enactment on Export Performance of Privately Owned Small Enterprises in China. 4th Effectuation Conference, June 5-7, 2016, Nord University Business School and Nordland Research Institute.

Zhang, Y., and Dornberger, U. (2018): The role of effectuation in entrepreneur´s first export decision process: A case study of Zhejiang private micro and small-sized enterprises,  22nd Annual Interdisciplinary Conference on Entrepreneurship, Innovation and SMEs, October 10th – 12th, 2018, University of Hohenheim / Stuttgart Media University, Stuttgart, Germany


Yi Zhang

International SEPT Program
Leipzig University
Ritterstr. 9-13
04109 Leipzig

Tel:   +49-(0)341-9739762
Fax:  +49-(0)341-9731139761