Phuong Nguyen

PhD Topic

Impacts of International Transfer Projects on Business Models of Vietnamese VET Providers

  • The research will explore relevant factors for successful innovative business model development of Vietnamese VET providers in which the main focus is the impact of international transfer projects on the business models. The institutions of interest were exposed to international transfer projects and therefore may have experienced a certain change in their ability to conduct their business. The research also shall explore in what area of their businesses these changes are most visible and how they were transformed and integrated in the current business model. It shall identify in which fields of operation, impacts can be seen and measured. This may include the offer (value proposition), the way VET providers perceive their role or how they communicate with customers.



  • 1987 Born in Daklak, Vietnam
  • 2006-2010 Ton Duc Thang University, Vietnam, Bachelor of English
  • 2012-2014 Leipzig University, Germany, Master of Business Administration
  • Since 2020 PhD candidate at the International SEPT program at the University of Leipzig


Professional Experience

  • 2008-present Contractor (ICT, Viettrade, CBA, TKS, Shi, Vietnamese enterprises, etc), Secret shopper & business consultant, corporate training & individual mentoring/coaching
  • 2010-2011 Ton Duc Thang University, International relation executive
  • 2011-2016 Vietnamese German University, Unit Head of Examination Office
  • 2016-2018 Vherbs Corp., Marketing Manager
  • 2017-2020 Swiss MBA program in HCMC University of Technology, Senior Consultant & Lecturer
  • 2017-present Ideal Farm Corporation, Business development Manager
  • 2018-2020 Splus Software Co., International Business development director


Key Qualifications

  • Business development & consulting
  • Coaching & training for corporates + startup teams
  • Project management
  • Innovation & entrepreneurship
  • Export Management and Market Access
  • Networking and Matchmaking
  • Business Model Evaluation
  • Internal Communications Management


Phuong Nguyen

International SEPT Program
Leipzig University
Vietnam SEPT Office
4th Floor, German House
33 Le Duan Boulevard, Dist. 1, HCMC, Vietnam

Tel:   +84-28 3622 2812
Fax:  +49-(0)341-9731139761