Google starts Online-Learning-Platform „Digital Workshop"
In cooperation with the current partners of „Weltweit Wachsen“ Leipzig University, German E-Commerce and Distance Selling Trade Association (bevy) and Reutlingen University - Google has launched the new online-learning platform „Digital-Workshop“.
The concept is to enhance the digital know-how of participants in order to successfully implement online-based tools. The course is designed for students, young entrepreneurs and managers in SME alike. The focus is on teaching basic practical and personal online marketing content based on individual knowledge. Entrepreneurs and specialists explain in online trainings comprehensive, practice-oriented and brand-neutral topics such as search engine optimization, social media, online advertising and international marketing.
Google's goal is to provide access to digital know-how to one million Europeans by the end of 2016. With platforms such as the Digital Workshop we want to enable any interested party to use the expertise of „Weltweit Wachsen“ in the context of an individualized training plan explains Jens Redmer, Principal, New Products at Google, for the launch of the online learning platform.