Yi Zhang


  • 1985 Born in Chongqing, China
  • 2004 - 2008 Bachelor of Management, Beijing Wuzi University, Beijing, China
  • 2011 - 2013 Master of Business Administration (Small Enterprise Promotion & Training), University of Leipzig, Germany
  • Since 2013 PhD Student at the International SEPT Program, University of Leipzig, Germany


Professional Experience

  • 2008 - 2010 Account Manager, ClarkMorgan Corporate Training, Beijing/Shanghai, China
  • 2011 Corporate Account Manager, Puyu Consulting, Shanghai, China
  • Since 2013 Member of project team, International SEPT Program, University of Leipzig, Germany


Scholarship & Awards

  • 3rd Prize of Excellence, 11th “FLTRP” National English Debating Competition, 2007
  • 2nd Prize of Excellence Scholarship Awards, Beijing Wuzi University, 2007
  • 3rd Prize of Excellence, 12th “FLTRP” National English Debating Competition, 2008
  • ClarkMorgan Corporate Training 2nd runner up R.E.D.S. Awards, 2009


Key Qualifications

  • Design and deliver impressive presentation
  • Business writing skills
  • Creative thinking
  • Development and realisation of marketing concepts


Conference Papers


Zhang, Y., and Dornberger, U. (2016): A Model to Measure the Influence of Effectuation & Enactment on Export Performance of Privately Owned Small Enterprises in China. 4th Effectuation Conference, June 5-7, 2016, Nord University Business School and Nordland Research Institute.


Yi Zhang

International SEPT Program
Leipzig University
Ritterstr. 9-13
04109 Leipzig

Tel:   +49-(0)341-9739762
Fax:  +49-(0)341-9739279